Branding & Logo Design Company: Identities Built to Last

Brand identity design: what a complete identity includes

A complete brand identity is a system: the mark and its versions, a colour palette with values for screen and print, one type family for Arabic and English, the stationery and documents the business uses every day, signage, and a short guideline that keeps all of it consistent after handover. We deliver that whole system, so the logo you approve is the logo that appears, unchanged, on a business card, an invoice and a shop front.

• Logo and monogram, with primary, horizontal and icon versions
• Colour versions: full colour, single colour, white and black
• A colour palette with HEX, RGB and CMYK values
• A type system that covers Arabic and English
• Stationery and print design: letterheads, invoices, vouchers, business cards, envelopes
• Signage and large-format artwork for fabricators
• A brand guideline in PDF with clear space, minimum sizes and misuse rules

6 steps of brand identity design at Kenania

Every brand identity design project follows the same six steps, and each ends with something you approve before the next begins.

1. Brief

We write down what the business does, who it serves, where the identity will live and which languages it needs. An identity is only as good as the brief it answers.

2. Exploration

We explore several directions at once and present them at real sizes, on dark and light grounds. For a law firm in Egypt we presented three rounds of concepts (symbols, emblems and modern ligatures) before the final monogram was chosen.

3. Refinement

The chosen direction is refined until it holds at stamp size and at sign size: stroke weights, spacing and colour are fixed in this step.

4. The system

Around the mark we build the palette, the type system, the versions and the lockups, which keep the identity consistent across every channel.

5. Stationery and print

We design the documents the business uses every day and deliver them print-ready and as editable templates. Our stationery and print design service covers this step in detail.

6. Guideline and handover

The identity is handed over with vector files, transparent PNGs and a guideline, so any printer, sign maker or designer can apply it correctly without calling us.

Brand identity design for different sectors

Each sector asks something different of an identity. We adapt the system to what the business does:

• Law firms and professional offices: trust, classical type and editable stationery that the office fills in daily
• Clinics: calm colours, clear signage and guidelines the front desk can follow
• Salons and retail: shop-front signage, offers and social media templates
• Organisations and authorities: emblems that work as seals, flags and stamps
• Companies and holdings: bilingual stationery, profiles and signage across branches

Brand identity design projects you can see

Published case studies: BM Legal, a law firm in Egypt with its editable stationery and guideline; the Arab Women Authority emblem, which received the Authority’s Best Logo Design Award 2026; La Joya Poly Clinic in Dubai; Casa Rio Beauty Salon; and a portfolio of logos, stationery and signage for companies in Saudi Arabia, the UAE and Egypt.

Why stationery belongs in brand identity design

Clients meet a brand on paper more often than on a sign: a letter, an invoice, a receipt, a business card. When stationery is designed after the logo, by someone else, the identity starts to drift on the first document. That is why our identity work includes the stationery and print set from the start, built on the same grid and type, and delivered as templates the team can edit without breaking the layout.

New brand or rebrand: two kinds of brand identity design

A new business needs brand identity design from a blank page: the name is known, but nothing else is. We start with the brief and the market, explore directions freely, and build the full system before launch, so the first business card and the first invoice already look like one company.

An established business usually needs a rebrand rather than a fresh start. Customers already recognise something (a colour, a shape, a name set in a particular way), and throwing it away costs trust. In a rebrand we audit what exists, keep what customers know, and fix what holds the identity back: an illegible mark at small sizes, too many typefaces, documents that each look different. The result feels like a clear step forward rather than a different company.

Brand identity design questions

How long does brand identity design take?

The timeline depends on the scope (a logo with a guideline is shorter than a full system with stationery and signage), and it is fixed in the written proposal before work starts.

Can you redesign stationery for an existing logo?

Yes. If your logo stays, we build the system and the print design around it, and write the guideline that was missing.

Do you work in Arabic and English?

Yes. Every identity we deliver is bilingual by default, with one type family for both languages and Arabic documents laid out right-to-left properly.

Which files will I receive?

Vector logo files (AI, SVG, PDF), transparent PNGs, the guideline in PDF, print-ready stationery files and editable Word templates for everyday documents.