Golden Potato: Launching a Syrian Chips Brand with a Website and Social Media

Location: Rural Damascus, Syria · Year: 2023

A snack brand launch now happens online as much as on the shelf. When Golden Potato, part of Massa Foods, started making chips near Damascus in 2023, Kenania designed its bilingual website and its launch social media, in collaboration with BIGBANG IT Solutions.

Golden Potato (غولدن بوتيتو), part of Massa Foods, makes natural potato chips and crispy corn snacks in Rural Damascus. The company started in mid-2023, and Kenania designed its website and its social media in collaboration with BIGBANG IT Solutions.

In collaboration with

A website for three product lines

The website went live in the autumn of 2023 and runs in Arabic and English. It presents 34 products in three lines, «أحلى لمة لمتنا», Family Size and Crispy Kernels, and gives every product a page with its ingredients, nutrition facts and an order form. The agents page lists distributors across Syria and in Saudi Arabia, Oman, Lebanon and Germany.

The home page is built on photography: a table shared over a bowl of chips, the calligraphy «القرمشة بتكمل اللمة» (the crunch completes the gathering), and a section for each flavour, from very hot spicy to vinegar and French cheese. Visit golden-potato.com.

Social media from the launch

The social media opened with the launch, «جديد… الآن في الأسواق» (new, now in stores), and went on to give each flavour its own scene: a pack among fresh potatoes, a spray of chips against a blue sky, a volcano for the spicy flavour. The golden pack, the logo, the website address and the customer-service number repeat in every post, so each one adds to the same brand.

How do you launch a new snack brand online?

A new snack brand has to be recognised before it is tasted, so its launch online starts with the pack and a name people can find. Four things usually come together. A website that shows every flavour and pack size with ingredients and nutrition facts, and tells shops where to order. A launch announcement on social media that shows the pack clearly, so customers spot it on the shelf. A post series that gives each flavour its own scene while the logo, colours and contact details stay the same, so every post builds recognition. And a list of distributors that tells shoppers and retailers where the product is sold. When the brand belongs to a larger company, as Golden Potato belongs to Massa Foods, it keeps its own name, colours and voice, while its website follows the same structure as the parent company’s, which makes both quicker to build and to keep up to date.

Scope

• Website design in Arabic and English: home, three product lines, product pages, agents, events, about and contact
• Social media designs from the 2023 launch onwards, with a scene for each flavour
• Delivered in collaboration with BIGBANG IT Solutions

Related projects and services

More food brand and digital work from Kenania, and the services behind it:

• Massa Foods: website, social media and content — the parent company, with BIGBANG IT Solutions
• Sidi Hisham website, Syria — a food company website, with BIGBANG IT Solutions
• Social media poster design and management — post series for brands
• Digital marketing and content production — campaigns, social media and video

Launching a food or snack brand? Send a short brief and we will reply with a scoped proposal.