Boosted 5X: Powerful & Proven Digital Marketing for Food Brands
Overview
Kenania Inventive Arts, in collaboration with BIGBANG ITS, successfully delivered a comprehensive digital marketing campaign for Massa Foods, a leading snacks and food products brand. This full-scope partnership covered everything from brand-aligned social media content to dynamic animated video production and responsive website design.
Digital Marketing Project Scope
Client: Massa Foods
Industry: Food & Snacks
Services Provided:
Ongoing Social Media Campaigns & Management
Social Media Visual Identity & Poster Design
Full Animated Commercial Video
Website Design & Development
SEO Optimization & Tagging Stratege
🔥 What We Delivered
🎥 1. Animated Commercial Video
We created a high-energy animated promotional video that blends vibrant visuals with a clear message tailored for the snack market.
📺 Watch on YouTube
Video Highlights:
Fast-paced edit for social engagement
Bold motion graphics and product highlights
Brand-aligned color schemes and voiceovers
📲 2. Social Media Visuals & Campaign Strategy
Our team designed an entire series of eye-catching, flavor-packed visuals optimized for engagement across Facebook and Instagram.
These visuals reinforced each product line: Golden Touch, SHARE IT, Crespiana, Golden Potato, and more.
Design Approach:
- Customized themes for each flavor
- Arabic and English text integration
- High-resolution mockups for different product variants
- QR codes and CTAs embedded for direct leads
<small>📸 See sample posters below</small>
🌐 3. Website Design & Optimization
We redesigned Massa Foods’ online presence to reflect their energetic brand image and improve accessibility across all devices.
🔗 Visit the site
Website Features:
- Modern, responsive layout
- Product categorization by brand and flavor
- SEO-friendly structure with optimized load speed
- Multilingual content structure (Arabic/English)
🔧 Tools & Tech Used to design:
Adobe Photoshop & Illustrator (Packaging mockups & poster designs)
After Effects & Premiere Pro (Animated Video)
WordPress (Website development)
Yoast SEO (On-page SEO integration)
Google Analytics & Meta Pixel (Tracking & performance)
🎯 The Result
The digital identity of Massa Foods now resonates with its bold, flavorful brand. From social media traction to customer interaction on the website, the entire campaign has increased brand visibility and engagement in measurable ways.
👇 Interested in similar work?
Whether you’re a food brand or any consumer product company, Kenania Inventive Arts helps you craft a digital presence that tastes just as good as your product.
Contact Us to bring your brand to life.
Enjoy
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Project Outcome
The collaboration between Kenania Inventive Arts and BIGBANG ITS delivered a fully integrated digital presence for Massa Foods, resulting in significant improvements across branding, engagement, and visibility:
🎯 Key Results:
Positioned Massa Foods as a modern, accessible snack brand ready for regional expansion
5X increase in social media engagement within the first 3 months
Fully redesigned website with optimized UX and SEO for food product visibility
Consistent brand identity across social media, video, and web
Animated product video that boosted reach and impressions across digital platforms
Increased consumer trust and brand recall through cohesive messaging and design
This outcome demonstrates our ability to transform traditional food brands into digitally empowered, visually memorable, and performance-driven businesses.
Would you like a shorter version for social media or a performance chart layout?
1. 🔥 Project Snapshot
Title:
Proven 5X Growth: Successful Digital Marketing for Food Brands
Subtitle:
Discover how we transformed Massa Foods’ brand through digital storytelling, creative visuals, and a bold new online presence.
Call-to-Action Button:
Visual:
Project showcase image or animated video thumbnail
3. 🎯 Goals & Challenges
Goals:
- Refresh and unify the brand across all platforms
- Increase visibility and engagement for snack lines
- Drive customer attention with powerful visuals
- Create a fast, mobile-friendly website
- Produce engaging animated content for campaigns
Challenges:
- Outdated digital presence
- Multiple sub-brands with scattered design identity
- Low engagement across platforms
- No video assets or dynamic content
